Ghislain Bryar

Do you remember not too long ago how information was being transmitted to all of us? At one point there was the Radio and then there was the Television. That was it … If you wanted to reach a lot of people you were pretty much limited to those two hubs for getting the information to your market.

All the big companies were investing their money to advertise and take control of their respective markets via those two mediums alone. But nowadays, those forms of advertisement are actually loosing grounds to Social Networks and Online Marketing. But WHY?

Cost saving is certainly a big reason why companies and individuals are turning to the internet to promote and advertise their products and services, since online marketing is a fraction of the cost of traditional advertisement. BUT by looking at how people are using the internet to find their information points to another reason. It points to TRUST … to what? Yes, TRUST!

If you think about it, it just makes since. You are more likely to go research a product or a services that you need if you heard it from a friend or someone you trust. That where all those Social Networks comes into play, without even realizing it, a lot of people are exchanging more than ever before and almost live. That means that you can ask a question to your Twitter friends and get answers almost on the spot, you can post something on Facebook or MySpace and get all kinds of feedback from friends that you trust and respect.

That’s pretty cool, compare this to the old method of advertisement and you quickly see that instead of the information being “push” to you without any control whatsoever, you are actually “pulling” what you really want your source of information to be … YOU control what you TRUST and where you get your information from.

Those who provide a TRUSTED source of information will become a major player in any market that they wish to compete in, because once people “trust” they generally stay loyal until their trust is broken. Be real and stay real …

Knowledge is key to your success

Ghislain Bryar